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GLOBAL EXPERIENCE

The team has worked on 5 (yes, seriously) continents in over 14 countries with experience leading both large and small organizations, driving execution. 

Map showing global experience of the team

ABOUT US

We’re a multi-generational team determined to change the way companies function from the inside out: across cultures, sectors, and stages of growth. We’re united by one belief: the way companies operate today isn’t built for the speed, complexity, or demands of the world we live in.

 

Our leadership team lives, and has worked across five continents, with deep roots in technology, fintech, telecom, healthcare, marketing, and pr, across startup to enterprise. We’ve seen the same patterns in execution failure repeat, whether in startups or multinationals. And the only thing available on the market is cumbersome, surface-level fixes that don’t solve systemic issues. We're here to change that. 

With Boomers to Gen Z represented on our team, we bring a cross-generational lens that’s critical to solving what’s never been measured and and what will ultimately make or break companies in the next era of business.

MEET OUR LEADERSHIP

sasha

SASHA "Ripper"

CO-FOUNDER & CEO

The Drive Behind The Operation (US)

LinkedIn

A fearless co-founder who shreds waves, carves slopes, and tears up trails on two wheels

ERIC "Big EZ"

CO-FOUNDER & CHAIRMAN 

Gray Matter & Seasoned Strategist (US)

LinkedIn

Hakuna Matata: no worries, no stress, just smart moves and bold risks!

Eric, co-founder and COO
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JEF "The Architect"

HEAD OF PRODUCT

A UI/UX force of nature (US)

LinkedIn

Turning complex systems into seamless experiences

MICHAEL "Boxer"

HEAD OF DEVELOPMENT

Everything Tech (S. AFRICA)

LinkedIn

A Muay Thai powerhouse knocking out code by day and opponents by night

Mike, The Tech Genius
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BLYTHE "Turbo"

HEAD OF PUBLIC RELATIONS

A global comms maverick (US)

LinkedIn

Some spin great stories, she launches them into orbit

TBD "Cipher"

HEAD OF DATA ANALYSIS & AI

Finding clarity in the noise (S. AFRICA)

LinkedIn

To most, it’s data. To him, it’s a code waiting to be cracked.

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SHANNON

ADVISORY BOARD

Global Enterprise, Financial Services (US)

LinkedIn

International growth, Risk Management, GM, Deloitte, VanGuard

ALBERT

ADVISORY BOARD

Global SMB, Healthcare (FRANCE)

LinkedIn

Executive Chairman, International Executive, Dinno Sante, Air Liquide

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TERRY

ADVISORY BOARD

Global Small Business, Marketing (S. AFRICA)

LinkedIn

Helping entrepreneurs grow their business, Cannect, LandRover, The Brand Factor

YOU "Tell Us"

HEAD OF COOL STUFF

A Cool Stuff Creator

lucidway

All we ask is that you believe in what we do, then tell us what you need to succeed!

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